Launching charitable products
the brand’s creator:
“Rhetoric” has been producing designer t-shirts with prints since July 2018. We rework well-known expressions and add new meanings to them. One day in 2019, while leafing through my Instagram feed, I came across a post that encouraged me to join the Vera Foundation’s “Kids Instead of Flowers” campaign. We started corresponding with the foundation’s staff, and the idea came to me to make joint merch. The Vera team took an active part in the discussion and suggested print options, and in the end the flagship prints were “Let’s Not Later” and “Seychastye.
“Rhetoric” has been producing designer t-shirts with prints since July 2018. We rework well-known expressions and add new meanings to them.
